NEW YORK, July 2, 2025 — Thesis*, the venture studio behind Bitcoin-native successes like Fold, Mezo, and tBTC, has announced its acquisition of Lolli, the leading Bitcoin rewards platform. This strategic move aims to accelerate mainstream Bitcoin adoption by enhancing consumer experiences through expanded rewards, faster payouts, and innovative partnerships.
Strengthening the Bitcoin Economy
Lolli, known for its accessible crypto rewards platform, will now join the Thesis* ecosystem alongside Fold, tBTC, and Mezo to establish a circular Bitcoin economy. This integration seeks to bridge the gap between earning and spending Bitcoin, addressing long-standing fragmentation in the ecosystem.
Leadership & Vision
Matt Luongo, co-founder of Fold and CEO of Thesis*, will lead Lolli’s next phase of growth. Under his leadership, Fold became the first publicly traded Bitcoin financial services company, pioneering Bitcoin rewards for everyday transactions.
"Having competed alongside Lolli for years, I've admired their ability to onboard users through accessible and engaging experiences," said Luongo. "Together, we're creating the easiest and most rewarding entry point for millions to join the Bitcoin economy."
What’s Next for Lolli?
Under Luongo’s leadership, Lolli’s roadmap includes significant user-focused improvements:
- Enhanced Arcade & Daily Rewards: More games, quests, and bigger daily rewards.
- Global Expansion: Extending Bitcoin accessibility beyond the U.S. to new markets.
- New Fold Partnership: Expanding gift card offerings and earning opportunities.
- Instant Payouts: Faster Bitcoin withdrawals and more redemption options.
Synergies with Thesis*
The acquisition unites Lolli’s rewards with Fold’s financial services and Thesis*’s broader ecosystem, streamlining Bitcoin usage:
- Lolli Market: A new marketplace featuring more brands, higher cashback rates, and global accessibility.
- Seamless Earning & Spending: Simplifying Bitcoin integration into daily life.
Alex Adelman, Founder and former CEO of Lolli, shared:
"With Thesis’s infrastructure expertise, we can significantly enhance our platform and accelerate global Bitcoin adoption."*
Infrastructure Upgrades & Growth
To support these enhancements, Thesis* will migrate Lolli to a more scalable system, reinforcing its mission to make Bitcoin practical and rewarding worldwide.
Since 2018, Lolli has rewarded over 600,000 users with $20M+ in Bitcoin through shopping and gaming.
👉 Discover Bitcoin rewards with Lolli
FAQs
1. How does Lolli work?
Lolli allows users to earn Bitcoin and cashback by shopping at 50,000+ stores or playing 1,000+ mobile games.
2. What changes after the acquisition?
Expect faster payouts, global expansion, and deeper integration with Fold and Thesis*’s ecosystem.
3. Can I still use Lolli’s existing features?
Yes—current rewards remain intact, with new upgrades rolling out soon.
👉 Learn more about Bitcoin adoption
About Lolli & Thesis*
- Lolli: Founded in 2018, Lolli is the first Bitcoin rewards app, making earning and owning Bitcoin simple.
- Thesis*: A Bitcoin venture studio since 2014, behind Fold, Mezo, tBTC, and other market-leading products.
For media inquiries:
Andrew Heibeck
Senior Account Executive, Thesis*
Email
This acquisition marks a pivotal step in advancing Bitcoin’s mainstream adoption through seamless earning and spending solutions.
SOURCE: Thesis*