OKX, a world-leading Web3 technology company and Training Kit Partner of Manchester City, has launched an innovative interactive metaverse avatar campaign in collaboration with the Club. This initiative allows fans to create personalized digital avatars wearing Manchester City training kits and pre-match warm-up apparel featuring OKX branding. The experience is now live at playforthecity.com.
Campaign Highlights
Giant Avatars Take Over Manchester
A hero video starring Manchester City players as towering avatars exploring the city will debut during the Club’s Premier League match against Arsenal. The video encourages fans to "Play for the City" and design their own avatars via the new platform.
👉 Create your Manchester City avatar now
How It Works
- Instant Avatar Creation: Fans can design bespoke avatars in seconds.
- Metaverse Integration: Avatars are compatible with 4,000+ games and apps.
- Social Sharing: Post avatars with
#playforthecityfor a chance to win exclusive Manchester City and OKX prizes.
Leadership Insights
Haider Rafique, Global CMO at OKX, emphasized:
"This campaign showcases how Web3 can revolutionize fan engagement, offering a gateway to immersive digital experiences."
Gavin Johnson, Media Director at City Football Group, added:
"Collaborating with OKX and Yahoo enables us to connect global fans with the Club through cutting-edge digital innovation."
Behind the Scenes
- Technology Partner: Yahoo leveraged its Ready Player Me platform to build the AR/avatar experience.
- Distribution: Campaign content will appear via digital Out of Home (DOOH), video ads, and native formats across devices.
Josh Partridge (Yahoo EMEA):
"Our goal was to merge fun with immersion, creating new digital touchpoints for fans on matchdays and beyond."
What’s Next?
Following previous metaverse successes like Rúben Dias’ training course and İlkay Gündoğan’s tactical masterclass, OKX and Manchester City will host exclusive metaverse events with Jack Grealish and Alex Greenwood in May.
FAQ Section
Q1: How do I create an avatar?
A: Visit playforthecity.com, customize your design, and download it instantly.
Q2: Where can I use my avatar?
A: Across 4,000+ metaverse games and apps—perfect for virtual interactions.
Q3: Are there prizes for participating?
A: Yes! Share your avatar on social media with #playforthecity to enter a prize draw.
About OKX
OKX is a top-tier crypto exchange and Web3 pioneer, trusted by 50M+ users worldwide. As the official partner of Manchester City FC, McLaren F1, and the Tribeca Festival, OKX bridges sports, entertainment, and blockchain technology.
Explore More: OKX Wallet | Crypto Exchange
Disclaimer: This content is for informational purposes only and does not constitute financial advice. Cryptocurrencies carry market risks; assess your financial capacity before engaging.
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