Amsterdam-based retail brokerage firm BUX has announced plans for a "soft launch" of its cryptocurrency trading platform in the first week of March. The branded crypto investment app, called BUX Crypto, will onboard early testers gradually to ensure platform stability before wider release.
Platform Development and Testing
Following extensive beta testing with clients, BUX Crypto has now progressed to production. The soft-launch version reportedly passed multiple default tests examining:
- The trading platform’s user interface
- Order book design functionality
- Data management systems
This phased approach allows BUX to conduct final tests, identify bugs, and implement fixes before the official end-of-month rollout.
Strategic Expansion Through Acquisition
In early January, BUX acquired European social crypto investment platform Blockport to broaden its service offerings. Post-acquisition highlights include:
- Blockport’s rebranding to BUX Crypto
- Registration with the Dutch Central Bank (DNB) as a licensed crypto service provider
- Availability across nine European countries where BUX operates
Users will gain access to major digital assets like Bitcoin (BTC), Ethereum (ETH), and XRP, with plans to expand the development team to support European growth initiatives.
Company Background
Founded in 2014 by CEO Nick Bortot, BUX initially aimed to bring Robinhood-style retail investing expertise to Europe. Key offerings beyond crypto include:
- Commission-free stock investments
- Thematic portfolios via mobile app
👉 Discover how BUX simplifies crypto investing for Europeans
FAQs
1. When will BUX Crypto fully launch?
The platform enters soft launch in early March, with a full public release expected by month-end following stability tests.
2. Which cryptocurrencies will be available?
BTC, ETH, and XRP are confirmed, with additional assets likely added post-launch.
3. Is BUX Crypto regulated?
Yes, it’s registered with the Dutch Central Bank as a crypto service provider, complying with EU financial regulations.
4. How does BUX differ from other crypto platforms?
BUX emphasizes gradual scaling for reliability and integrates social investment features from Blockport’s legacy technology.
👉 Explore secure crypto trading with BUX’s regulated platform