The McLaren Formula 1 Team, in collaboration with official primary partner OKX, has revealed a striking Riviera-inspired livery enhancement for its race cars. This special design will debut at the 2025 Monaco Grand Prix and continue through the Spanish Grand Prix, celebrating OKX's European market launch while honoring McLaren's racing heritage.
A Nod to Racing Legacy and Modern Innovation
The livery draws inspiration from:
- McLaren’s iconic 1968 M7A race car (the team’s first F1 winner)
- The elegance of the French Riviera, with clean, flowing lines
- The contrast between tradition and innovation, mirroring OKX’s disruptive approach to cryptocurrency and finance
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Key Features of the 2025 Livery:
- Papaya accents (a tribute to Bruce McLaren’s original design)
- Sleek metallic finishes reflecting Riviera sophistication
- Subtle OKX branding integrated into aerodynamic elements
Driver Involvement and Campaign
McLaren drivers Lando Norris and Oscar Piastri star in a Monaco-filmed campaign video promoting the livery. This marks the fourth collaborative campaign between McLaren and OKX, demonstrating their shared commitment to fan engagement and technological progress.
Louise McEwen, CMO, McLaren Racing:
"This project beautifully bridges our history with our future. The Riviera theme captures the innovation spirit that defines both McLaren and OKX."
Haider Rafique, CMO, OKX:
"Formula 1’s evolution mirrors OKX’s mission—reimagining finance with elegance and boldness. This livery symbolizes that shared vision."
FAQ Section
Why was the Riviera chosen as inspiration?
The French Riviera represents luxury, performance, and timeless style—qualities both McLaren and OKX embody in their respective fields.
How long will this livery be used?
Exclusively for the 2025 Monaco and Spanish Grands Prix weekends.
Will the drivers wear special gear?
Yes, Norris and Piastri will sport custom-designed overalls featuring OKX’s A New Alternative branding in Monaco.
Technical and Commercial Impact
The livery enhancement serves multiple purposes:
- Brand Awareness: Introduces OKX to European markets
- Heritage Celebration: Honors McLaren’s 1968 breakthrough
- Aerodynamic Neutrality: Designed not to affect car performance
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