Hong Kong — OKX, a leading Web3 technology company and Official Primary Partner of the McLaren Formula 1 Team, has announced an expanded partnership for the 2024 F1 season. The OKX logo will now adorn the side pods of McLaren’s F1 car livery across 20 races, alongside additional branding placements on the vehicle.
Key Highlights of the Partnership
- Enhanced Brand Visibility: OKX branding on McLaren’s side pods and other strategic car placements.
- Design Inspiration: The 2024 livery draws from the collaboratively designed "Stealth Mode" livery unveiled during the 2023 Singapore Grand Prix.
- Campaign Synergy: Integration with McLaren’s "Whatever It Takes" campaign, reflecting the team’s ambitious 2024 season spirit.
Statements from Leadership
Haider Rafique, OKX Chief Marketing Officer:
"We’re excited to amplify our collaboration with McLaren. The design cues from our Singapore livery in this year’s car symbolize the depth of our partnership. This season promises to be groundbreaking for both teams."
Zak Brown, McLaren Racing CEO:
"OKX’s innovative ethos aligns perfectly with Formula 1’s fast-paced evolution. Our expanded partnership will continue delivering unique fan experiences while pushing technological boundaries."
Bridging Web3 and Motorsport
This partnership underscores the convergence of blockchain technology and elite motorsport, offering fans a front-row seat to the synergy of innovation, speed, and cutting-edge tech.
FAQ Section
1. How many races will feature OKX branding on McLaren’s car?
OKX will appear on McLaren’s side pods for 20 races in the 2024 season.
2. What inspired McLaren’s 2024 car livery?
The design incorporates elements from the "Stealth Mode" livery co-created by OKX and McLaren for the 2023 Singapore GP.
3. What is the "Whatever It Takes" campaign?
McLaren’s 2024 campaign embodies their relentless competitive drive, with OKX as a key partner in this narrative.
4. How does this partnership benefit fans?
It merges Web3 innovation with F1’s thrill, offering immersive experiences and closer engagement with technology.
Why This Partnership Matters
👉 Discover how OKX is revolutionizing F1 partnerships through blockchain integration and fan-centric initiatives.
"Collaborations like these redefine the boundaries of sports and technology," notes an industry analyst. The OKX-McLaren alliance is a testament to Formula 1’s evolving landscape, where branding, technology, and fan engagement intersect seamlessly.
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