Manchester City Football Club proudly announces that its groundbreaking collaboration "Into the Okxverse, Unseen City Shirts, My Fabric" — produced with official sleeve partner OKX — has been featured in Impact X. This new initiative by SportsPro and SportQuake highlights the sports industry’s most creative and effective marketing partnerships.
Key Highlights of the Collaboration
- Into the Okxverse: A digital-physical fusion project redefining fan engagement through limited-edition NFTs and merchandise.
- Unseen City Shirts: Jerseys featuring augmented reality (AR) elements, blending football culture with Web3 innovation.
- My Fabric: Sustainable apparel line crafted from recycled materials, aligning with Manchester City’s environmental commitments.
👉 Discover how OKX is revolutionizing sports partnerships
Why This Partnership Stands Out
- Fan-Centric Innovation: Integrates blockchain technology with tangible fan experiences.
- Industry Recognition: Selected among 20 global campaigns in Impact X for its impact on sports marketing trends.
- Brand Synergy: Combines Manchester City’s legacy with OKX’s expertise in crypto and Web3.
FAQ
1. What is Impact X?
A curated showcase by SportsPro and SportQuake identifying top-tier sports marketing collaborations worldwide.
2. How does OKX contribute to this project?
As Manchester City’s sleeve partner, OKX co-developed the digital collectibles and AR-enabled jerseys.
3. Where can I buy these limited-edition shirts?
Available via Manchester City’s official store and OKX’s NFT marketplace.
👉 Explore OKX’s role in sports technology
The Future of Sports Partnerships
This recognition underscores how Web3, sustainability, and fan engagement are reshaping sports sponsorships. Manchester City and OKX continue to push boundaries, setting benchmarks for creativity in the industry.
Keywords: Manchester City, OKX, Impact X, sports marketing, Web3, NFTs, sustainable apparel, augmented reality
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