Introduction
Today marks a significant milestone as we announce the rebranding of Okcoin Europe Ltd. to OKX across European markets. This strategic move reflects our commitment to delivering an enhanced user experience while maintaining the trusted services our customers rely on.
Localizing Global Crypto Services
As General Manager for the region, my focus is building local teams that execute our user-first global strategy. With over 50 million users worldwide, we recognize the importance of:
- Tailoring platform features to regional trading preferences
- Supporting local payment methods and fiat on-ramps
- Cultivating vibrant crypto communities through localized engagement
👉 Discover how OKX empowers European crypto adoption
Regulatory Continuity and Service Transition
Since 2021, Okcoin Europe Ltd. has operated under:
- Crypto service provider registration with De Nederlandsche Bank (DNB)
- Virtual Financial Asset Service Provider license in Malta
Key Transition Details:
| Aspect | Previous | Current |
|---|---|---|
| Legal Entity | Okcoin Europe Ltd. | Okcoin Europe Ltd. (unchanged) |
| Brand | Okcoin | OKX |
| Services | Same offerings | Enhanced through OKX platform |
European Market Focus
Our beta platform is currently available in the Netherlands, with full launch preparations underway. Europe's leadership in blockchain innovation makes it a priority market for:
- Advancing Web3 infrastructure
- Supporting regulatory-compliant crypto adoption
- Developing community-specific financial tools
Future Roadmap
We're excited to:
- Expand localized product features
- Strengthen European market presence
- Deliver continuous platform improvements
Erald Ghoos
General Manager, Europe
FAQ: OKX Europe Rebranding
Will my account be affected by the rebrand?
No, all user accounts and services remain unchanged. You'll simply see the OKX branding moving forward.
Is OKX compliant with European regulations?
Yes, we maintain all existing registrations and licenses while operating under the new brand.
When will full services launch in the Netherlands?
Our beta testing is ongoing, with official launch timing to be announced soon.
How does this benefit European users?
The rebrand enables:
- Unified global platform features
- Localized service enhancements
- Continued regulatory compliance
👉 Experience OKX's evolving European platform
Disclaimer: This content represents general information only. Digital asset holdings involve substantial risk and may fluctuate significantly. Consult your financial advisor regarding personal circumstances. © 2025 OKX. This content may be shared non-commercially with proper attribution.
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