Founded in 2013, Okcoin will now share the same name as OK Group’s other crypto venture, OKX—previously known as OKEx.
The major cryptocurrency exchange operator OK Group continues its business transformation, unifying its crypto brands under the single name "OKX."
Hong Fang, OK Group’s Chief Operating Officer and President of OKX, announced on X (formerly Twitter) that Okcoin will be rebranded to OKX in the coming months.
"I’ve been part of Okcoin for five years. Over the years, we’ve poured immense love and passion into our brand and product," Fang wrote.
Key Rebranding Phases
- Singapore: The first region to transition from Okcoin to OKX.
- Europe & U.S.: Sequential rebranding planned in the coming months.
- Retired Regions: "Okcoin" branding and products have already been phased out in Latin America, the Middle East, North Africa, South Asia, and Hong Kong.
Fang emphasized that U.S. operations remain a strategic priority:
"Despite challenges, we remain committed to the U.S. as a visionary leader upholding standards that empower people and protect freedom through technology."
Background
- OKEx Rebrand (2022): OK Group previously rebranded OKEx to OKX, expanding beyond centralized crypto exchange services into DeFi, NFTs, and Web3.
- Leadership: OKX was founded in 2017 by OK Group CEO Star Xu.
FAQs
1. Why is OK Group consolidating under the OKX brand?
To streamline its global identity and unify services across decentralized finance, NFTs, and Web3.
2. Will services change for existing Okcoin users?
No—clients will access the same products under existing regulatory frameworks, only interacting with a new brand.
3. Is the U.S. market still a focus for OKX?
Yes. The company reaffirmed its commitment to U.S. operations despite regulatory complexities.
👉 Explore OKX’s latest updates
Disclaimer:
Investments in crypto assets are unregulated and may not be suitable for retail investors. Services/products referenced are not targeted at or accessible to investors in Spain.
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### Anchor Text Integration
- 👉 [Explore OKX’s latest updates](https://www.okx.com/join/BLOCKSTAR)